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brand category

См. также в других словарях:

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • Brand awareness — is a marketing concept that refers to a consumer knowing of a brand s existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand.Measurement driven conceptualizationBrand awareness can be measured by… …   Wikipedia

  • Brand New Eyes — Studio album by Paramore Released September 29, 2009&# …   Wikipedia

  • Category management — is a retailing concept in which the total range of products sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories. Examples of grocery categories may be : tinned fish,… …   Wikipedia

  • Brand Development Index — or (BDI) measures the relative sales strength of a brand within a specific market (e.g. Pepsi brand in 10 50 year old s). It is a measure of the relative sales strength of a given brand in a specific market area.Brand Development Index or (BDI)… …   Wikipedia

  • brand management — ➔ management * * * brand management UK US noun [U] ► MARKETING, COMMERCE the process of controlling the way in which a company markets a product or brand so that people continue to buy it or buy more of it: »The company recognized as a leader in… …   Financial and business terms

  • brand manager — ➔ manager * * * brand manager UK US noun [C] ► MARKETING, COMMERCE the person in a company who is responsible for developing and marketing a particular brand or group of products: »As a brand manager for five years, he was responsible for… …   Financial and business terms

  • category management — ➔ management * * * category management UK US noun [U] (ABBREVIATION CM) ► COMMERCE, MARKETING a method of marketing products by considering them as a group, not as individual products: »The company is now focusing on category management, using… …   Financial and business terms

  • Category Development Index — or (CDI) measures the sales strength of a particular category of product, within a specific market (e.g. Soft drinks in 10 50 year old s). Calculate To calculate the CDI:A%/X%*100Simply divide product A s total sales in the specific market, then… …   Wikipedia

  • category manager — UK US noun [C] (also product line manager) ► COMMERCE, MARKETING a person whose job is to manage the marketing of a particular group of products: »The category manager has spending power and decision making authority to respond to fast changing… …   Financial and business terms

  • Brand New Eyes — Album par Paramore Sortie 25 septembre 2009 Enregistrement en 2009 Durée 40 minutes et 16 secondes Genre Pop punk …   Wikipédia en Français

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